Decisive
The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. ...
- ISBN:
- 1847940862
- EAN:
- 9781847940865
- Náš kód:
- 160243
The bestselling authors of "Switch" explain how readers can overcome their brain's natural shortcomings and make better decisions. Drawing on decades of psychological research, they demonstrate how easy it is to avoid the pitfalls and find the best answers, with 4 principles to learn and follow. Builds on the success of Dan Ariely's "Predictably Irrational" and Jonah Lehrer's "The Decisive Moment".
Autor | Chip Heath |
---|---|
Jazyk | Anglicky |
Počet stran | 316 |
V prodeji od | 2014-02 |
Rok vydání | 2014 |
Pořadí vydání | 1 |
Vazba | brožovaná bez přebalu |
Druh | Kniha |